Who: Sammy Arriaga
Latin
Firmly planted at the intersection of country and Latino music, first generation Cuban American artist
Sammy Arriaga, is trailblazing a space few have occupied. His music marries the two cultures through
distinct instrumentation, melodic phrasing and authentic storytelling. Pair that with his innovative prowess
and social acumen, Sammy is building a brand of his own. Springboarding off his success in the digital
space, and confident in who he is as an artist, Arriaga continues his career in lock-step with his new label,
Dead Rose Records, in partnership with Walk Off Entertainment. “I’ve turned years of rejection into fuel
and I’ve assembled with the best team an artist can ask for. I want indie artists to see that anything is
possible and that we have all the tools to make any dream a reality right in front of us. Just gotta want
it…And want it bad!”