Los Angeles-based producer/DJ informal. (aka Sam Richie) has been making waves with his unpredictable, genre-bending approach to electronic music. Crafting bouncy, upbeat and free-spirited tracks, informal. embraces a philosophy of enjoying life and not taking things too seriously.
With a string of successful singles and remixes, including his sophomore EP its not that serious, informal. continues to solidify his place as one of electronic music’s freshest voices. Supported by leading tastemakers such as EDM.com, LA Weekly, and EDM Identity, informal.’s vibrant style has captured the attention of fans and industry professionals alike. His recent live performances, including an opening slot for Two Friends at Nova SD and a set at the debut Worlds Away Festival in Monterey, continue to propel his career forward. Now, with his debut EP its all good arriving this year on Palm Tree Records, he’s ready to take his sound to new heights.