Who: BOVIY
Pop
Not easy to grasp, but very easy to love: the German alt-pop artist BOVIY is a rebel with a message whose music addresses the pressing social issues of our time without ever becoming cheesy. Quite the opposite, in fact: in the sound of this young art-pop feminist, state-of-the-art production collides with multi-faceted arrangements somewhere between pop, indietronica, and experimental synth textures — all bearing witness to a self-confident artist. Think Cyndi Lauper’s 80s fearless sparkle kissing Chappell Roan’s stadium drama and sleeping with Taylor Swift’s raw girl power. Captivating everyone with her compelling live performance, she stands boldly at the edge of the stage to advocate for minorities and loudly proclaim the demands of a strong, confident, vibrant young woman to the world. It is therefore no surprise that VOGUE Germany named her one of the country’s most promising newcomers — BOVIY is modern pop next-level sh*t!